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If you want to be a content curator, you really need to ask yourself why people should follow you - what VALUE you are giving them.
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But they are not the root of the root, and none of them will attract a large and loyal audience. Growth hacks, the habit of posting on a daily basis, collaborating with other influencers - all of those things are fairly basic and part of the process of growing a following. Nicolas Cole, Inc. magazine writer and columnist, 3x Quora top writerĪ: “The biggest mistake people make, not just on Instagram but any social platform, is not understanding what their true value is. Every time I pour the cereal out of that box, I better get the same cereal coming out of it - if I wanted a different kind of cereal I’d pick up a different box. It needs to clearly say on the box what it is. Think of your account like a box of breakfast cereal. Josh Steimle, marketing expert and Founder / CEO of MWIĪ: “The most common mistake I see people make when trying to grow an Instagram account is a lack of focus. Q: “What’s the most common mistake you see people make when trying to grow their Instagram following early on?”Ī: “T hey don’t add value to others. Lewis Howes, NYT bestselling author and world Top 100 podcast host (378k IG followers) I reached out to a handful of social media influencers (many of them featured on the Forbes Top 25 Marketing Influencers of 2017) and gained some valuable advice. Before we dive into the details on exectuting each step, I have a special section for you.